In 1989, while Morocco was still in its developing stages, our founders believed in the country’s great potential, particularly for the tourism. Thus, in 1989, they decided to set-up the first International Duty Free Shops (IDFS) in Casablanca Airport. With three decades under their belt, IDFS business has grown and thrived together with Morocco’s tourism industry. Airports evolved and progressed, so did IDFS’ service and offers to an increasingly cosmopolitan clientele as a long-time and genuine partner of the Office National des Aeroports (ONDA).
IDFS has now grown to become the region’s leading travel retailer. Currently, IDFS is present in Morocco’s 10 major airports – Casablanca, Marrakech, Agadir, Rabat , Tanger, Fes, Oujda, Essaouira, Ouarzazate, and Al Hoceima. The challenges that the company has faced in growing the business since 1989 has only made IDFS stronger and determined to continue to provide product and service excellence. Looking back at the past 30 years with fond memories and gratitude, IDFS looks forward with excitement and energy to the coming years, where Morocco and their partnership can continue to prosper and flourish.